Frequently asked questions.

vuurate is a curation platform where you build shelves — curated collections of creators, links, and resources that reflect your taste. Think of it as your personal editorial space on the internet, shareable on any social platform.

Anyone who curates — teachers sharing resources with students, creators recommending tools and channels, enthusiasts building lists of who's worth following in their niche. If you have taste and want to share it, vuurate is for you.

Yes. The Curator tier is free and includes 25 shelves, all three shelf types, a public profile, and product links. The Tastemaker subscription ($5/month) unlocks premium features including custom themes, unlimited shelves, your own affiliate links, and more.

No. You sign up with an email or Google account. You can add creators from any platform to your shelves — YouTube, Twitch, Instagram, Substack, and more.

A shelf is a curated collection you build on vuurate. There are three types:

• Creator Shelf — curate the creators worth following across YouTube, TikTok, Instagram, Substack, and more
• Link Stack — a clean, minimal Link In Bio with your picks, resources, and recommendations
• Folio — mix creators and links in one place, perfect for courses, research, or resource lists

Shelves can be built around any niche, category, or theme — programming tutorials, philosophy podcasts, the best food channels in your city, tools for teachers. If there's a topic, there's a shelf for it.

Free Curator accounts start with 25 shelves. You can earn more by referring friends — each referral adds 25 more, up to a maximum of 200. Tastemaker subscribers get unlimited shelves.

Yes — you can set any shelf to private. Only you can see it when logged in. You can also share a private shelf via a private link — anyone with the link can view it without needing an account.

Yes. Every shelf has a public URL that works on any platform — Instagram bio, Twitter, TikTok, email, anywhere.

Link Stack is vuurate's Link In Bio tool — a clean, shareable page of your picks, resources, and recommendations. It works on any social platform and is optimised for mobile.

Linktree is a list of links. vuurate's Link Stack is curated — it reflects your taste and expertise, not just your social profiles. And with a Tastemaker subscription ($5/month), you get your own affiliate links — something Linktree charges $27/month for.

• Free Curator: Product links use vuurate's affiliate tag. You don't earn directly — but it supports the work of maintaining and building the platform. Your curation keeps vuurate free for everyone.
• Tastemaker: Set your own Amazon Associates tag in account settings and earn commissions directly on qualifying purchases.
• Cuurator (invited): Keep all affiliate earnings from your own tag.

Currently Amazon Associates. More programs will be added over time.

No. Affiliate commissions come from the retailer, not the buyer.

Everything in Curator, plus:

• — unlimited shelves
• — custom profile themes & shelf backgrounds
• — Link In Bio with your own affiliate tag (more product links per shelf)
• — no vuurate branding on your profile or shared links
• — broadcast updates to followers
• — analytics on views, shares & follows
• — unlimited Radar watchlist
• — Tastemaker profile badge

$5/month. Cancel anytime.

You drop back to the free Curator tier at the end of your billing period. Your shelves and data are not deleted. Custom backgrounds and patterns are hidden, and product links revert to vuurate's affiliate tag.

In some cases — we invite select curators to receive complimentary Tastemaker access. If you're an educator, creator, or subject matter expert with an established audience, you can apply via our contact page.

There are two badges on vuurate:

• Tastemaker — comes with your subscription. Shows you invest in your craft.
• Vuurator — earned, not bought. Awarded to curators whose taste is trusted and verified.

The Vuurator badge is awarded by vuurate to curators who demonstrate exceptional taste, consistency, and community trust. There's no formula — it's a judgment call. You can't apply for it, but you can earn it.

Broadcasts let you send updates to your followers — think of it as a newsletter for your shelf audience. Free users earn broadcast credits by growing their following (1 free broadcast per 10 followers, up to 5). Tastemakers get unlimited broadcasts.

Yes — broadcasts support threaded replies.

Radar is vuurate's creator discovery feed — trending creators across the platform based on how frequently they're curated. It's a signal of quality, not popularity.

Yes. Free users can watch up to 5 creators. Tastemakers get unlimited watchlist spots.

Public shelves are visible to anyone. Private shelves are only visible to you when logged in. You can also share a private shelf via a private link — anyone with the link can view it without needing an account.

Yes. Use the contact form on our contact page and we'll delete your account and data within 30 days.

vuurate takes a less-is-more approach to product links. A small number of carefully chosen recommendations carries more weight than a shop. Limits apply per shelf and per creator — quality over quantity is built into the format. Tastemaker subscribers earn commissions directly through their own affiliate tag.

We're building a Cuurator program for dedicated human curators — passionate people doing exceptional editorial work in a specific niche. Cuurators get a free Tastemaker-level account and keep all their affiliate earnings. And if your curation is exceptional enough — who knows, it might lead to something more. Apply via our contact page.

Use the contact form on our contact page. We aim to respond within 1–2 business days.

Use the contact form on our contact page with a description of the issue and we'll look into it.

Curator Debate is vuurate's editorial debate format. Two curators argue for competing creators — or one curator publishes their take and opens the floor for anyone to challenge it. Not a popularity contest. No voting. The audience decides what resonates.

It's the invitation to enter a debate. Write your opening argument, pick your creator, and publish your position. The audience reads both sides and draws their own conclusions.

No. Curator Debate is free. You need a verified account — which means adding a payment method on file (no charge made). This keeps the format accountable without a paywall.

No. Writing and publishing a shelf — including a Creator vs Creator comparison — is free with no gate. Verification only applies when you enter debate interaction: opening your piece for challenge, sending a Direct Challenge, or accepting one.

• Direct Challenge — you challenge a specific curator by username. Private until both sides approve and publish. You choose your opponent.
• Open Editorial — you publish your side immediately and open the floor. Any verified user can pick up the "Make Your Case" CTA and respond. Multiple challengers can respond — each becomes its own debate page.

Your written case for why your creator is valuable — their strengths, their approach, why they matter. Submitted independently before you see your opponent's argument. Once submitted, it's locked. You can't edit it.

After both openings are locked and revealed, each curator has 48 hours to write a rebuttal — a separate response below their opening, addressing the opponent's argument. Rebuttals are optional.

Yes. Any verified user can click "Make Your Case" on an open editorial. Write your opening, pick your creator, and submit. If both sides approve, it publishes as a new debate page linked from the original editorial.

Yes — via Direct Challenge. If your opponent doesn't have a vuurate username, you can challenge by email. They'll receive an invitation to join and respond.

If a Direct Challenge isn't accepted within 72 hours, you can request one extension. If still no response, the challenge expires — and you have the option to convert your argument to an Open Editorial instead.

Yes — before publication. There is a 24-hour cool-off period after both openings are submitted where either curator can withdraw. After publication, withdrawal requires both curators to agree.

Yes. Published debates cannot be deleted. Both curators must agree to archive a debate — archived debates are removed from Discover and search but remain accessible via their direct URL.

Your editorial remains exactly as you wrote it — untouched and permanent. Every debate it sparks is linked from your editorial page, building a record of the conversation it started. The original piece is the anchor. The debates branch from it.

Yes — after 6 months. This is the accountability window. After that time, either curator can toggle their name to anonymous. It's a one-way action and cannot be reversed. For open editorials, the piece will show: "Opinions can change. Names can't. This editor has chosen to step back anonymously."

People change. A debate might show you an angle you hadn't considered. Time and experience shift perspectives. The toggle isn't an erasure — your published argument remains intact and permanent. It's an acknowledgement that the person who wrote it may have moved on. The work stands. The name steps back.

Anonymity is display-only. vuurate retains full internal attribution records and complies with valid legal requests. Any author can be identified, including those who have chosen anonymity.

Debates must remain creator-focused. Personal attacks, deliberate misrepresentation, harassment, and out-of-context clipping are prohibited. Curators are not required to concede — the audience forms its own conclusions.

On any published debate page, you can start a fresh debate on the same creator pairing — blank slate, your own arguments, no link to the original. A starting point, not a copy.